Mumbai content creator celebrates Navratri in a unique way, video trends on Instagram
A heartwarming viral video from Mumbai is winning attention on social media. Content creator Viraj Ghelani performed a “digital garba” for his Non-Resident Indian (NRI) friends who were unable to attend Navratri festivities this year. The clip, posted on Instagram, shows Ghelani holding photographs of his friends while dancing in a lively garba circle.
The video, titled “Digital garba for NRI people,” quickly became today’s viral news. It has already crossed one million views on Instagram and continues to spread across other platforms. Many viewers called it a touching gesture that blends creativity with tradition.
How the Digital Garba Started
According to the viral video, Ghelani wanted his friends living abroad to feel part of the Navratri celebration in Mumbai. As garba and dandiya nights began across the city, he printed their pictures, held them in both hands, and joined the crowd of dancers.
“These are my NRI friends, and I am performing digital garba for them in India,” he says in the video before stepping into the dance circle. The simple idea of including absent friends turned into a unique business-style concept for the festive season, inspiring many to try something similar during family occasions.
Social media users praised the creativity, with several calling it the “sweetest Navratri gesture.” Some commented that this viral reel captures the spirit of the festival better than any grand event.
Mumbai’s Festive Spirit on Social Media
Navratri in Mumbai is always known for its vibrant dandiya nights and garba performances. This year, many Instagram reels showcased colorful outfits, crowded dance floors, and traditional music. Ghelani’s viral reel stood out because it combined fun with an emotional touch.
Hashtags like #Navratri2025, #DigitalGarba, and #ViralVideoOnInstagram helped the clip reach audiences far beyond Mumbai. Within hours, it became a top viral video on Instagram, adding to the city’s growing reputation for creative social media trends during festivals.
The clip also highlights how technology and festivals continue to blend. From livestreamed aarti ceremonies to digital invitations, Indian celebrations increasingly use social media to connect people across distances.
Inspiration From a Unique Idea
Ghelani’s digital garba is not the first time someone has used photos to create a festival experience. Earlier this year, Deepak Goyal from Prayagraj offered a “digital photo snan” service during the Maha Kumbh Mela, where people who could not travel could virtually participate in the holy dip.
Observers say Ghelani may have drawn inspiration from such ideas, but his garba twist gives it a fresh, festive flavor. The Mumbai creator has not only entertained his followers but also sparked conversations about new ways to include loved ones who live overseas.
Reactions From Around the World
Instagram users from India and abroad flooded the comments section. NRI viewers expressed how touched they felt seeing someone celebrate on behalf of friends living miles away. “This is pure love,” wrote one commenter. Another added, “What a creative way to make us feel included during Navratri.”
Even those in Mumbai who witnessed the event live said the energy was unmatched. Several users suggested turning this idea into a service for families with members abroad, hinting at a unique business idea for future festivities.
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Social Media and Modern Festivities
The viral reel underscores how festivals are evolving in the era of digital platforms. Whether it’s sharing dandiya night highlights, creating themed viral reels, or experimenting with new traditions, Instagram has become an essential space for festival lovers.
Marketing experts note that such creative videos boost engagement and can even open doors to sponsorships or event partnerships. For content creators like Ghelani, a single viral video can expand reach, attract brand collaborations, and inspire others to explore innovative ways of celebrating.
Navratri: A Time for Connection
Navratri is one of India’s most celebrated festivals, marked by nine nights of dance, devotion, and community gatherings. In cities like Mumbai, garba and dandiya nights draw huge crowds, making it a perfect backdrop for social media content.
This year’s festival saw countless Instagram posts of colorful attire, live music, and choreographed dances. Yet, Ghelani’s clip resonated because it focused on friendship and inclusion rather than grand visuals alone. It reminded viewers that the essence of Navratri lies in togetherness, whether in person or through a smartphone screen.
Today’s Viral News Highlight
As of now, the viral video continues to circulate widely. Multiple Bollywood celebrities and popular Instagram influencers have shared it in their stories, further boosting its reach. News outlets covering today’s viral news have featured the clip, calling it a perfect example of how tradition can meet technology.
Marketing professionals predict that similar digital gestures will grow in popularity during upcoming festivities, from Diwali to Christmas. The concept of celebrating with those who cannot attend physically is both practical and heartwarming, making it likely to inspire more such trends.
Viraj Ghelani’s digital garba for his NRI friends is more than just a viral video; it’s a symbol of how love, culture, and creativity can transcend borders. By blending Mumbai’s festive garba night with modern technology, he turned a simple idea into an unforgettable moment.
As Navratri celebrations continue, this Instagram viral reel remains one of the most talked-about highlights of the season, reminding everyone that true celebration is about inclusion—whether in person or through a screen.
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