Virat Kohli has been named India’s most valuable celebrity in 2025, overtaking Bollywood icons Shah Rukh Khan and Ranveer Singh. According to the Kroll Celebrity Brand Valuation Report, Kohli’s brand value stands at $231.1 million (₹2,050 crore), making him the most brand value person in India. This achievement highlights the cricketer’s influence beyond the sports field, spanning endorsements, social media, and business ventures.
At 36, Kohli continues to draw attention through consistent performances in One Day Internationals (ODIs) and the Indian Premier League (IPL), while simultaneously expanding his presence in lifestyle and entrepreneurial domains. His strategic approach has ensured that his virat kohli brand value remains unrivaled among India’s celebrities.
How Virat Kohli Surpassed Bollywood Legends
While Shah Rukh Khan and Ranveer Singh remain top contenders in India’s celebrity economy, Kohli’s combination of sports performance and brand strategy sets him apart. Shah Rukh Khan, one of Bollywood’s most recognizable stars, secured the third spot with a brand value of $145.7 million. Ranveer Singh ranks second at $170.7 million, despite a 16% dip in his ranveer singh net worth from the previous year.
Alia Bhatt, with a brand value of $116.4 million, occupies the fourth position, showing how bollywood stars continue to hold significant commercial influence. Analysts note that Kohli’s consistent visibility, both online and offline, has given him an edge in brand valuation over even the most popular actors.
Factors Driving Virat Kohli’s Brand Value
Kohli’s enormous brand valuation stems from multiple factors:
- Social Media Reach: With over 387 million followers across Instagram, Twitter, and other platforms, he is India’s most-followed celebrity online.
- Endorsements: From automobiles and beverages to fitness and fashion, Kohli has partnered with some of the biggest brands in the country.
- Business Ventures: His investments in FC Goa, the World Bowling League, and other enterprises enhance his commercial footprint.
Experts highlight that his ability to maintain a high-profile image while performing on the field is a rare combination. Today, Kohli’s virat kohli brand value surpasses that of many Bollywood stars, proving the growing influence of sports personalities in India’s celebrity economy.
Social Media and Public Persona
Social media plays a critical role in Kohli’s dominance. His engagement with fans, digital campaigns, and lifestyle updates help maintain visibility across age groups. While Shah Rukh Khan, Ranveer Singh, and Alia Bhatt also have strong digital presence, Kohli’s unique combination of athletic credibility and lifestyle influence gives him a distinct advantage.
Bollywood Stars Still Make Their Mark
Even with virat kohli leading, Bollywood remains a key force in India’s celebrity rankings. Shah Rukh Khan continues to enjoy massive fan loyalty, supported by film releases and appearances at international events. Ranveer Singh’s dynamic persona and brand deals maintain his relevance.
Alia Bhatt’s growing commercial appeal indicates the rising power of younger bollywood stars. The 2025 report shows that the top 25 Indian celebrities collectively represent a $2 billion market, fueled by endorsements, social media influence, and public persona.
Trends Shaping Celebrity Brand Rankings
The report highlights emerging patterns in India’s celebrity landscape:
- Sports stars now rival traditional film stars in commercial impact.
- South Indian actors are increasingly entering national brand value rankings.
- Digital campaigns and social media engagement significantly affect overall brand value.
Kohli’s repeated dominance illustrates that a sports celebrity with strong business insight can outshine even the most established bollywood stars in terms of brand value.
Virat Kohli’s Influence Beyond Cricket
Kohli has not only excelled on the cricket field but also redefined what it means to be a celebrity in India. His consistent on-field success, combined with smart business ventures and media presence, makes him the most brand value person in India. His influence stretches across sports, entertainment, and lifestyle sectors, inspiring both upcoming athletes and entertainers.
Kohli’s rise also reflects shifting public preferences, where authenticity, social engagement, and entrepreneurial activity play an increasing role in defining celebrity power.
Future Prospects and Enduring Legacy
Looking ahead, Kohli’s brand value is expected to grow further through new business ventures, digital collaborations, and international endorsements. IPL performances and continued media presence will further strengthen his marketability.
Shah Rukh Khan, Ranveer Singh, and Alia Bhatt will continue to be major players, but virat kohli currently leads India’s celebrity rankings, exemplifying the convergence of sports, entertainment, and business in shaping modern celebrity influence.
Virat Kohli’s top position as India’s most valuable celebrity in 2025 underscores the power of combining sports excellence, digital influence, and business strategy. Surpassing Bollywood icons like Shah Rukh Khan and Ranveer Singh, he has solidified his status as a multifaceted icon. His $231 million virat kohli brand value confirms his impact across cricket, bollywood, and global business, setting a benchmark for future generations of celebrities.
Also Read | Shah Rukh Khan Wins First National Award for ‘Jawan’ at 71st Ceremony
Quirk Report delivers today’s top stories, latest news, and breaking updates on India, world affairs, business, sports, and entertainment.
